FC Schalke 04 has signed Blåkläder as its new sleeve partner. The Swedish brand will feature on the team's jersey and training kit arm. The partnership will see the two companies work together on various initiatives, including innovative activations and formats that showcase the values of both partners. Matthias Tillmann, FC Schalke 04's chairman, said: „With Blåkläder, we have found a partner that will help us shape the future of FC Schalke 04 – on and off the pitch. Workwear stands for durability, safety, and reliability; these are the qualities that form the basis for the projects we will now tackle together: from innovative activations to formats that make it possible to experience the values of both partners.“ Jan Gundermann, Managing Director of Blåkläder Deutschland GmbH, added: „The idea of the Malocher and the connection to the world of work make Schalke 04 an ideal partner for us. We develop workwear for people who work every day and rely on their equipment. At the same time, Schalke has an emotional, loyal, and active fan base – exactly what a brand that wants to build long-term relationships needs. We look forward to filling this partnership with life step by step with the club and fans.“ Family Gustavsson, owner of Blåkläder, said: „Blåkläder has grown over generations because we have always thought long-term. We build the company not for the next moment, but for the next generation. The partnership with Schalke 04 fits this path: it gives us visibility in an important market and connects us with a club that stands for commitment, unity, and stability.“ Blåkläder was founded in 1959 in Svenljunga, Sweden. The company develops, produces, and distributes workwear, safety shoes, and gloves for professionals in the fields of craftsmanship, transport, industrial production, and services. At the center of Blåkläder's focus are quality, durability, and functionality – aspects that the company continuously works to improve. Blåkläder is represented in 20 countries, with its headquarters in Svenljunga, Sweden. With its own factories in Sri Lanka, Myanmar, and Bangladesh, more than 8,000 employees, and an annual turnover of around 250 million euros, Blåkläder is one of the world's leading manufacturers of high-quality workwear.